In today’s ultra-connected world, information and communication have become the central piece of any business or activity. Reputation and image are key, and new business models disrupt the establishment. In order to stay relevant, the International Red Cross and Red Crescent Movement needs to be ready and to act!

The workshop will focus on recognizing the strategic and cross-cutting importance of communications for Movement operations, credibility, fundraising and positioning while looking at areas of investment and research for the coming years in order to strengthen Movement outreach, impact, trust and reputation.

Building on the Nairobi Declaration of the 2014 Global Communication Forum, this workshop will explore, discuss and define alignment and strategies for the Movement to foster engagement and leverage its global communication potential as the leading humanitarian voice locally and globally.

Languages: English/French/Spanish/Arabic/Russian

Outline: Waking the Red Giant. Movement communications: Alignment and strategic importance