Making sure communities drive humanitarian response is important; getting them to lead is crucial. Community Engagement and Accountability (CEA) must become a standard and common approach in our humanitarian action throughout the International Red Cross and Red Crescent Movement (the Movement), embraced by all levels of the organization. In short, CEA is everyone’s responsibility. The Movement should ensure that approaches and activities are defined, common benchmarks to measure the quality and effectiveness of our work are established, and a more predictable, systematic and evidence-based approach is created. This will enable the Movement to truly put people at the centre of humanitarian action and implement a smarter and more localized ‘community impact first’ approach to humanitarian response and long-term programming.